Privacy Policy

Introduction

SWISStours ("SWISStours", "we", "our", or "us") is a global travel technology and tourism company specializing in rail travel, accommodation, sightseeing, holiday experiences, and destination services across Europe and other international destinations. SWISStours is a wholly owned subsidiary of Swiss International Air Lines Ltd.

SWISStours operates globally and serves customers, travel partners, travel advisors, corporations, and businesses across multiple countries and regions through its digital platforms, travel services, technology solutions, and partner network.

We are committed to protecting the privacy, confidentiality, and security of the personal information entrusted to us by our customers, partners, suppliers, and website visitors worldwide. This Privacy Policy explains how we collect, use, process, disclose, transfer, store, and protect personal data when you interact with our websites, booking platforms, customer service channels, products, services, and communications.

Our Privacy Principles

  • • We collect only the information necessary to provide and improve our services.
  • • We process personal information lawfully, fairly, and transparently.
  • • We implement appropriate safeguards to protect personal information.
  • • We do not sell personal information to third parties.
  • • We retain personal information only as long as necessary for legitimate business, legal, and operational purposes.

Categories of Personal Information We Collect

Identity information, contact information, booking and travel information, payment and billing information, marketing preferences, customer service interactions, technical information, website analytics, and security-related information.

Your Privacy Rights

Subject to applicable law, you may have the right to access, correct, delete, restrict processing, object to processing, request portability of your data, and withdraw consent where applicable.

Use of Website and Cookies

SWISStours uses cookies and similar technologies to improve user experience, understand website usage, personalize content, and measure advertising effectiveness.

Sharing of Data

SWISStours may share information with governmental authorities where required by law and with carefully selected third-party providers, travel suppliers, technology partners, and payment processors necessary for delivering services.

International Transfers

As part of our global operations, personal information may be transferred to and processed in countries where SWISStours, its affiliates, service providers, or travel partners operate. Appropriate safeguards are implemented where required.

Booking Process

When making a booking, we may collect name, contact details, date of birth, passport information, payment information, travel preferences, and other information required to provide travel services.

Marketing Communications

With your consent or where permitted by law, SWISStours may send newsletters, promotional offers, and travel-related information. You may unsubscribe at any time.

Security and Fraud Prevention

SWISStours maintains technical, organizational, and administrative safeguards designed to protect personal information and prevent fraud, misuse, and unauthorized access.

Data Retention

Booking and transaction records may be retained for up to 10 years. Financial and accounting records may be retained for up to 10 years. Customer service records may be retained for up to 5 years. Analytics data may be retained for up to 26 months. Information may be retained longer where required for legal, regulatory, audit, or dispute-resolution purposes.

Contact Us

Email: contact@swisstours.com

© 2026 SWISStours. All Rights Reserved.